Strategic Thinking. Meaningful Partnerships. Better Experiences.

Every organization has different goals, challenges and opportunities. AG Sports provides flexible, senior-level consulting support designed to meet you where you are — whether you're developing a new strategy, strengthening partnerships, elevating an event or simply need an experienced perspective at the table.

With experience across professional golf and the broader sports industry, Allie brings a practical, relationship-driven approach to helping organizations turn ideas into opportunities and opportunities into impact.

  • Help brands establish a strategic framework for sports sponsorship

    Including:

    • Sponsorship objectives

    • Target audience analysis

    • Sport/category prioritization

    • Sponsorship portfolio strategy

    • Budget allocation

    • Geographic priorities

    • Audience and demographic analysis

    • Sponsorship decision framework

  • Help brands determine whether their existing sponsorship portfolio delivers sufficient value.

    The review can examine:

    • Current partnerships

    • Annual spend

    • Rights inventory

    • Activation investment

    • Audience overlaps

    • Geographic overlap

    • Competitive conflicts

    • Utilization of rights

    • Internal stakeholder satisfaction

    • Business outcomes

  • Provide strategic counsel during sponsorship negotiations.

    Including:

    • Rights valuation

    • Proposal analysis

    • Negotiation strategy

    • Asset prioritization

    • Benchmarking

    • Contract term considerations

    • Exclusivity recommendations

    • Renewal strategy

    • Walk-away criteria

  • Help brands determine how to maximize the value of a sponsorship after the deal is signed.

    Including:

    • Activation strategy

    • Customer engagement

    • Hospitality

    • Content

    • Digital/social

    • Experiential

    • Employee engagement

    • Sales integration

    • B2B opportunities

    • Athlete/talent integration

  • Instead of hiring a full-time senior sponsorship executive, you can retain Allie on an ongoing basis.

    Weekly/Bi-weekly calls.

    Including:

    • Project Management

    • Revenue Management

    • Evaluating incoming opportunities

    • Advise leadership

    • Review existing partnerships

    • Develop sponsorship strategy

    • Manage sponsorship agencies

    • Review activation plans

    • Identify new opportunities

    • Provide ongoing market intelligence

    • Review of current sponsorship portfolio

    • Sponsorship objectives

    • Partnership opportunities

    • Activation opportunities and ideas

    • Measurement of Key Performance Indicators

    • Recommended partnership strategy

    • Partnership positioning

    • Deal strategy

    • Negotiation support

    • Rights negotiation

    • Agency relationships

    • Property relationships

    • Brand Positioning